An Idea

BaiBai Jewelry is a jewelry company founded by actress, producer, and songwriter Bailey Bass.

Naming the company after her nickname, Bai, and adding the acronym Beauty As Itself, Bailey strives to build a community promoting self-acceptance and empowerment.

Jewelry is such an personal item, Bailey wanted to create a jewelry company that empowers communities. Bailey draws inspiration from debunking society's definition of Beauty.


We believe that the jewelry you wear is a form of artistic expression and how you choose to express yourself should be unique to you. With every item carefully thought out from design to execution, we create pieces that are beautiful in form, functional, and most importantly, fun to wear. 

Being passionate about sustainability, founder, Bailey Bass implements her knowledge and passion for sustainability into each BaiBai design. Our fine jewelry is made using quality recycled materials and packaged with sustainability in mind. We are based in NYC and are shipping across the US and to several countries worldwide.

With a growing BaiBai Community, we strive to create a safe space for self-empowerment while offering high-quality and sustainable fine jewelry.

Update: Next month we will be donating proceeds of the jewelry pieces to the American Foundation for Suicide Prevention. The about page will need to be updated in the coming weeks to share that. 

The Classics Collection